Our Story
About Elouris: Born in Britain, Built on Beauty Industry Truths
At Elouris, we’re here to tear up the skincare rulebook—because real beauty isn’t about hiding flaws, it’s about owning them. Founded in the heart of the USA by two middle-aged mums who spent decades inside the beauty industry’s glittering facade, we’re a proudly American brand rejecting empty promises, overpriced potions, and Big Pharma’s “solutions.”
Our Story: Beauty Insiders Turned Industry Rebels
Meet Maggie Porter and Grace Whitaker—two former beauty execs turned whistleblowers. After 20+ years working for luxury skincare giants, they’d had enough. They’d watched boardrooms prioritize profits over people, slap “miracle” labels on useless creams, and peddle insecurities to pad margins. Worst of all? They’d participated in it.
But motherhood changed everything. Tired of lying to women (and themselves), Maggie and Grace walked away. They swapped corporate gloss for American grit, partnering with Harvard scientists, MIT engineers, and real women across the USA to create something honest: The Elouris Firm & Tone Tool. No fairy dust. No celebrity endorsements. Just a tool that works, born from insider knowledge and British stubbornness.
Why We’re Different: Beauty Without the Bullsh*t
We know the industry’s tricks because we used to invent them. Here’s how we’re flipping the script:
- Insider Intel, Outsider Ethics: Maggie and Grace’s beauty industry expertise ensures we cut through the noise. If it’s in our tool, it’s proven—no placebo ingredients or inflated claims.
- Science Over Scams: The Firm & Tone Tool merges medical suction (used in American physiotherapy clinics), red light therapy (backed by 15 peer-reviewed studies), and precision rollers engineered in the USA.
- Radical Transparency: We’ll show you exactly how your money’s spent—down to the pence. No hidden markups, no billionaire shareholders.
The Firm & Tone Tool: The Anti-Cellulite Rebellion
This isn’t a gadget. It’s Maggie and Grace’s middle finger to everything they once sold:
- Clinic-Grade Suction: Inspired by USA lymphatic drainage tech—smooths dimples and revives tired skin.
- Red Light, Real Results: Harnesses wavelengths proven in clinical trials to boost collagen and elasticity.
- Rollers with a Purpose: Designed with input from postnatal physios to target stubborn areas (hips, thighs, bums) without the guilt-trip marketing.
No “good genes” required. Just high quality engineering and a refusal to quit.
Our Promise: No More Beauty Lies
As mums, ex-insiders, and unapologetic realists, we pledge:
- 30 Day Warranty: Built to last generations, not trend cycles.
- 24/7 Support: Call our team and get a human—not a chatbot—every time.
- No Shame, No Blame: Cellulite isn’t a “problem.” It’s skin. Our tool enhances—it doesn’t “fix.”
Join the Beauty Uprising
Elouris isn’t for the “perfect.” It’s for the school-run mums, the 9-to-5 warriors, and anyone who’s sick of being sold a fantasy. Together, let’s rewrite beauty—one honest result at a time.